Moet and Chandon

Case Study
Moet and Chandon

Moet, Beats and Bites.

What Was Needed

Pivot Moet into a more culturally relevant position

M

The
Objective

stagnant brand

Pivot Moet into a more culturally relevant position and combat competitive drives by Prosecco.

What
We Did

Created an influence the influencers dinner series where premium food, soulful music and Moet intersect. attract hosts that were leaders in their respective industries such as Boz Saint John from Apple, Frank Sirmans from The PAMM in Miami and invite their circle of influential friends and tastemakers.

we work with
some of the most
recognized brands

How We
Activated

Organic Influence

Launched a 5 city tour attracting hosts in their respective cities and their guests with music curated by DJ Ruckus and activated in locations that were unique for the soulful vibe. attendees included notable tastemakers and influencers such as Lion Babe, DJ Vashtie, Toure, Jesse Williams, Jayson Jackson, Yvonne Orji, Tai Beauchamp, DJ Kiss, Legendary Damon, and many more.

the numbers

showcase of success
+5

City
Activations

80

Influencer
Attendees

+1.5M

Influencer
Reach

+26M

Total
Impressions