VeganSmart

Case Study
VeganSmart

All-In-One Nutritional Shakes

Plan of Attack

Drive traffic to a new offering on VeganSmart’s digital platform.

V

The
Objective

THE VEGAN COMMUNITY

Drive traffic to a new offering on the VeganSmart website - a subscription only product line of the vegan protein powder in addition to grow Facebook followers.

What
We Did

Created a US brand ambassador search where the winner of the contest would win a feature in a magazine, a 1 year contract and the opportunity to travel for the brand nationally bringing the story of VeganSmart to the people. The hurdle to participate was to tag 3 friends and follow VeganSmart on Facebook.

Using talent to
influence and impact

How We
Activated

Digital Partnerships

Coordinated with existing influencers to promote a ‘be the next Vegan Smart ambassador’ promotion, developed a series of original content ads that would run on Facebook and Instagram in addition to using older content developed by influencers which was never used as consumer facing properties. Partnered with Wanderlust for a digital partnership driving traffic to the Vegan Smart website. All the traffic on ‘learn more’ would lead back to the website where a pop up offer of ‘trial subscription’ would be featured.

the numbers

showcase of success
35K

Social
Shares

+180%

Subscription
Conversion

+3K

Contest
Submissions

+60%

Instagram
Growth