X and Sony

Case Study
Simon Cowell & Sony

We Live Music

Successful Teams

Simon Cowell & Sony partner to make the world’s best headphones - the X

S

The
Objective

MUSIC and
fashion overlap

Create the worlds best headphones while targeting male music lovers within the 18-34 age range.

What
We Did

1. Identify the core need of the target audience

2. Partner with a leading voice of music with a platform that attracted the target audience

3. Conceptualize, design and manufacture headphones for usage with talent, the core influencer & audience

4. Build relationships with core influencers and see the product for usage in PR, social and digital media

Simon Cowell
and Sony
Utilize Influencers

How We
Activated

Strategic Partnership

In partnership with Sony and Simon Cowell, developed and launched the best selling headphone set available. Through the X Factor, WW was able to secure prime visibility of the headphones during live taping of the show in addition to added publicity via talent relationships. Short form content was developed for YouTube in order to showcase the brand and lifestyle imagery unique for the male audience. Through a concerted seeding program, Sony X headphones were placed in select artists music videos and photographed for added earned media.

the numbers

showcase of success
+20%

Oneline
Traffic

+600M

Audience
Impressions

10X

Sales
Forecast

+60%

Instagram
Growth