This is our team of Innovators and Executors.
A hybrid trained marketer where he has received classical training from some of the largest CPG companies in the world. Martin’s also takes his experience from the food and beverage industry where has has been successful by being the catalyst for growth. He has built and launched several start ups. He has also revived stagnant brands such as Hawaiian Punch, 7UP and Colt 45. Martin is sought after for his expertise in building small brands and preparing them for 10x revenue growth and international expansion.
Since his start in the entertainment industry, Jeff has developed successful marketing strategies for multi- platinum, Grammy award winning, world-class artists and built several non-music brands. As the EVP of Bad Boy Entertainment, Jeff guided the careers of artists like Notorious BIG and P Diddy. During his tenure Bad Boy become one of the highest grossing conglomerates in the music industry. The company also engaged in profitable non-music ventures including Sean John, Justin’s Restaurants, and Ciroq. Jeff also lead multiple integrated marketing campaign between The Xfactor and Pepsi, GM, Best Buy and Verizon.
Tamara began her career in the music and fashion industries where she was instrumental in the success of the some of the late 1990s most celebrated musicians and fashion brands. Starting at New York City's infamous Hit Factory, Tamara managed studios, engineers, and recording sessions for some of the world's most famous musicians and bands, including Mariah Carey, Michael Jackson, and Aerosmith. While RCA, she coordinated the production of records for the likes of Tyrese, SWV, and Christina Aguilera. Her time in fashion saw her bring to life new brands such as Sean John and J Lo's line for Kohls at MAGIC Las Vegas, the largest retail apparel trade show held biannually.
Jayson Jackson is a producer of Tony Award®- winning theater, Emmy Award winning film and Grammy Award Winning music. In theater he guided the career of poet Sarah Jones for, Bridge & Tunnel, which received an Obie Award off-Broadway and would win a Tony Award for “Best Special Theatrical Event” on Broadway.
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1. Brand Research
Absorb internal and external consumer data from the brand in order to make an informed decision
Identify the openings and gaps for the brand
3. Category Research
Identify the gold standard or the brand that is doing it well
4. Pop Culture Relevancy
Does the brand move culture, influence culture or a receiver of culture
5. Gut Check
Can the brand if supported by culturally relevant story lines change consumer behavior
6. Big Idea
What is the breakthrough idea that consumers will be forced to respond to
7. Quantitative Research
Which influencers make sense to attach to the brand
8. Build the Ecosystem
Keep the consumers in the funnel by maintaining communication consistency
Study the results based on clear KPI’s and report