About WhtWrks

A Culture Company

All brands want to be relevant, but few understand the nuances to get and stay there. We leverage culture to bridge the gap to people.

Meet Our Team

Seasoned Industry Veterans

Meet Our Team

Martin Ekechukwu

Meet Martin

Jeff Burroughs

Meet Jeff
Tamara Zachery

Tamara Spinner

Meet Tamara

Jayson Jackson

Meet Jayson

Danny Hastings

Meet Danny

Ghana Wilson

Meet Ghana
SOMA CHOUDHURY

Soma Choudhury

Meet Soma

Our Strategy

Our Strategy

RICH IDEAS

Start with culturally relevant ideas that have a long lead direct path into your ecosystem

INFLUENCER LED

Identify influencers and talent to share content with target audiences

CONTENT ANCHORED

Produce stand alone culturally connected content which can build a following

PLATFORM DISTRIBUTION

Finishes with content shared on digital, social, TV, and at live experiential events

Our Process

Our Process

01

IDEATION

Create original ideas based on brand needs or expand existing idea further

02

INFLUENCERS

Identify the appropriate influencer based on the cross over between the brand, target audience and desired reach

03

PRODUCTION

Produce high quality content based on the need from the brand and how the content will be received by the audience

04

DISTRIBUTION

Place where content will reach the appropriate audience.

05

OPTIMIZE

Adjust content and distribution process to ensure maximum results.

06

MEASUREMENT

Measure the program based on effectiveness and reach.