Pivot Moet into a more culturally relevant position
Pivot Moet into a more culturally relevant position and combat competitive drives by Prosecco.
Created an influence the influencers dinner series where premium food, soulful music and Moet intersect. attract hosts that were leaders in their respective industries such as Boz Saint John from Apple, Frank Sirmans from The PAMM in Miami and invite their circle of influential friends and tastemakers.
Launched a 5 city tour attracting hosts in their respective cities and their guests with music curated by DJ Ruckus and activated in locations that were unique for the soulful vibe. attendees included notable tastemakers and influencers such as Lion Babe, DJ Vashtie, Toure, Jesse Williams, Jayson Jackson, Yvonne Orji, Tai Beauchamp, DJ Kiss, Legendary Damon, and many more.