Visionary, Persistent, Inspiring
Since his start in the entertainment industry, Jeff has developed successful marketing strategies for multi-platinum, Grammy award-winning, world-class artists and built several non-music brands. As the EVP of Bad Boy Entertainment, Jeff guided the careers of artists like Notorious BIG and P Diddy. During his tenure at Bad Boy, the label became one of the highest-grossing conglomerates in the music industry. At that time, he also engaged in building profitable non-music ventures including Sean John, Justin’s Restaurants, and Ciroc. Jeff also led multiple integrated marketing campaigns between The X Factor and Pepsi, GM, Best Buy, and Verizon.