Doritos

Objective

Develop a call to action for America to fight systemic racism and oppression but creating equitable spaces for Black and Brown people through a platform called #amplifyblackvoices.

What We Did

We developed, executed, produced, and edited a linear television spot and asked several visual artists and activists such as E. Mackey, to implore the BET audience to #amplifyblackvoices.

10M

IMPRESSIONS

8

ACTIVATED
CITIES

#ITSWHTWRKS

See What We're Up To

#ITSWHTWRKS