Martell

Objective

Increase brand awareness for Martell cognac by developing, planning, and executing an experiential event during NBA All-Star Weekend.

What We Did

We created the Martell Home by BET at the NBA All-Star Weekend, an event rich in culture, Martell cognac, soul food, and exceptional music featuring a performance by Quavo Huncho one out of three of the multi-award-winning group Migos.

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See What We're Up To

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