Mountain Dew

Objective

Highlight PepsiCo’s initiative to support the building of generational wealth in Black and Brown communities through the funding of Historically Black Colleges and Universities.

What We Did

We developed, executed, produced, and edited a linear television spot featuring a number of black entrepreneurs highlighting Mountain Dew’s pledge to donate funds and resources to Historically Black Colleges & Universities.

10M

IMPRESSIONS

8

ACTIVATED
CITIES

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See What We're Up To

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