Smashbox

SmashBox partnered with BET and Black Girls Rock as a source of empowerment for young black women.

THE OBJECTIVE

MUSIC AND FASHION OVERLAP

Smashbox sought to organically introduce the cosmetics line to a new African American consumer who did not believe the brand included products that fit their needs.

WHAT WE DID

WHAT WE DID

01

Ideated on a brand new world beauty concept

02

Created a content partnership around Black Girls Rockpromotion

03

Sourced impactful Black music, media and fashion influencers to create content demonstrating the brand’s suitability for a variety of hues.

04

Edited and launched the content on BET O&O

05

Whitelist Content with talent in order to extend brand reach to new target audiences

THE RESULT

THE RESULT

6M

Organic Impressions

+35%

Brand Lift

+36%

Purchase Consideration

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See What We're Up To

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