Vegansmart

Drive traffic to a new offering on the Vegan Smart website - a subscription-only product line of the vegan protein powder in addition to growing Facebook followers.

THE OBJECTIVE

THE VEGAN COMMUNITY

Drive traffic to a new offering on the Vegansmart website, a subscription only product line of the vegan protein powder in addition to grow Facebook followers.

WHAT WE DID

WHAT WE DID

01

Identified and researched the target audience and markets.

02

Analyzed the optimal consumer promotional channel to drive reach for Vegan Smart.

03

Conceptualized and designed a social media engagement with talent, influencers & audience.

04

Used social media to put out a call to action asking for Vegan Smart brand ambassador applicants to garner consumer engagement with the brand and website traffic.

05

Gifted the winner a one year contractual brand ambassador position, a feature in a magazine and the opportunity to travel for the brand nationally and create brand awareness for Vegan Smart.

06

Measured the results.

THE RESULT

THE RESULT

15K

SOCIAL SHARES

+180K

SUBSCRIPTION CONVERSION

+3K

CONTEST SUBMISSIONS

+60K

SALES FORECAST

Coordinated with existing influencers to promote a ‘be the next Vegansmart ambassador’ promotion and a series of brunches at skateboarding and graffiti locations in multiple cities. Partnered with Wanderlust for a digital partnership driving traffic to the VeganSmart website. All the traffic on ‘learns more’ would lead back to the website where a pop-up offer of ‘trial subscription’ would be featured.

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