Simon Cowell & Sony partner to make the world’s best headphones - the X
Create the worlds best headphones while targeting male music lovers within the 18-34 age range.
1. Identify the core need of the target audience
2. Partner with a leading voice of music with a platform that attracted the target audience
3. Conceptualize, design and manufacture headphones for usage with talent, the core influencer & audience
4. Build relationships with core influencers and see the product for usage in PR, social and digital media
In partnership with Sony and Simon Cowell, developed and launched the best selling headphone set available. Through the X Factor, WW was able to secure prime visibility of the headphones during live taping of the show in addition to added publicity via talent relationships. Short form content was developed for YouTube in order to showcase the brand and lifestyle imagery unique for the male audience. Through a concerted seeding program, Sony X headphones were placed in select artists music videos and photographed for added earned media.